The WA Better by Nature logo brings together elements that reflect the resilience of our nature, the richness and diversity of our flowers and animals, and importantly, the ongoing partnership with Traditional Owners and First Nations people who have cared for this Country for tens of thousands of years.
The Ranger
The Ranger represents conservation carried out in partnership with Traditional Owners and First Nations people. Looking after WA’s nature means working alongside with those who have cared for Country for tens of thousands of years, and who continue to do so through their connection, culture and custodianship.
The alliance particularly acknowledges the work, stewardship and aspirations for increased roles and investment in Indigenous led conservation initiatives across the state. Such partnerships include recognising traditional ownership of Country, creating meaningful opportunities for work on-Country, supporting traditional knowledge systems and practices, and creating opportunities for cultural tourism.
The Wildflowers of WA
Kangaroo Paw
The red and green kangaroo paw is unique to the South West and has been WA’s floral emblem since 1960. Known in some Noongar languages as Nollamara, Kurulbrang, and Yonga Marra, its roots were traditionally used as a starchy food source. The flower has adapted to some of WA’s big challenges like fire and drought and symbolises the resilience and identity of Western Australia.
Everlastings
You can’t visit WA during wildflower season and not come across a blanket of pink, white or purple everlastings in the Mid West and Wheatbelt. They’re loved by both locals and visitors and help transform WA’s country roads into stunning displays, helping to connect people with nature. Everlastings define the visual identity of WA’s Wildflower Country and showcase how seasonally rich, bright and colourful our home can be.
Mulla Mulla
Mulla Mulla are a big part of the outback wildflower displays of our Pilbara and Gascoyne regions. Like the Kangaroo Paw; they’re pretty to look at, but they also do a lot of work: they stabilise soils, support pollinators and survive in tough conditions. They show the beauty and resilience of the Western Deserts and the people who call it home.
Karrak (Forest Red-Tailed Black Cockatoo)
Karrak is the Noongar name for the forest red-tailed black cockatoo and a symbol of WA’s south west forests. Several of these black cockatoo species are endangered and are at risk of being lost forever; the Karrak serves as a symbol of urgency and that the threat of extinction is real. It’s a reminder for the need to look after our unique animals now before they’re gone.
Ancient landforms and landscapes
WA is home to numerous unique and striking landforms and landscapes – many of which hold cultural significance for First Nations people. Represented by the marnta (rock hills in the Pilbara), the state boasts some of the world’s most ancient landscapes, showcasing evidence of Earth’s early history, including the oldest known terrestrial material and fossilised life from billions of years ago.
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